LocalOutRank Blog
Local SEO for home service contractors
Practical guides on Google Maps ranking, Google Business Profile optimization, and the specific tactics that move contractors up the local pack.
How to Get More Google Reviews for Your Contracting Business
Most contractors ask for reviews the wrong way at the wrong time. Here is the specific approach — timing, channel, messaging, and follow-up — that consistently produces more reviews without awkward conversations.
Why Your Competitor Outranks You on Google Maps (And How to Fix It)
A contractor with two years in business shouldn't outrank someone with twelve. Here's exactly why it happens and what you can do about it this week.
How Google Maps Ranks Local Businesses in 2026: The Complete Guide
Google's local algorithm scores activity, not quality. Here are the four signals that determine your map pack position — and how to win each one.
The Google Business Profile Audit Every Contractor Should Run Right Now
Most contractors set up their Google Business Profile once and never look at it again. This 30-minute audit shows you exactly where your profile is losing ranking points — and what to fix first.
What Is Review Velocity? Why It Matters More Than Your Star Rating
Most contractors obsess over their star rating. The metric that actually drives Google Maps rankings is review velocity — how consistently new reviews arrive. Here is what that means and how to improve it.